Growth Marketing Leader

LARA STIRIS

(Lah-ra Stee-ris)
Data-driven marketing leader specializing in building and scaling demand generation engines for B2B SaaS startups and enterprises.
Lara Stiris
Featured Profile
The Growth Architect

CAREER IMPACT

by the Numbers
$80M+
Pipeline Generated
$7M+
Budget Managed
38:1
Pipeline-to-Spend Ratio
749%
Search Visibility Increase
300%
Traffic Growth
15
Years Experience
01 — ABOUT

Driving Growth Through Strategy & Innovation

A growth marketing leader with over a decade of experience building and scaling demand generation engines for some of tech's most innovative companies.

From building 0→1 at early-stage startups to accelerating revenue growth at enterprise giants like AWS and Twitch, I specialize in marketing to technical audiences: developers, product managers, and technical decision-makers. As a player-coach, I can roll up my sleeves and lead teams through any stage.

What drives me:

  • Data meets creativity: I build comprehensive marketing strategies that align business goals with market opportunities, then combine analytical rigor with creative execution across the full funnel.
  • Brand + demand: I believe brand and demand generation go hand in hand. Perfect attribution is a myth; the best marketing creates momentum across multiple touchpoints.
  • Technical storytelling: I translate complex technical products into compelling value propositions.
  • AI-powered marketing: I leverage AI to amplify results, bringing years of experience to curate quality output.
  • Team Leadership: I love building and coaching high-performing teams in collaborative environments where people thrive.

Background: B.A. in Economics with Honors and Distinction from Stanford University

Beyond work: Chief Mom Officer to three amazing kids | NYT word game enthusiast | San Francisco fangirl | Geek out on the latest trends in AI, developer tools, and marketing technology

"Perfect attribution is a myth; the best marketing creates momentum across multiple touchpoints."
— Lara Stiris

Specializations

→ Developer Marketing (B2D)

→ Demand Generation

→ Pipeline Generation

→ GTM Strategy

→ Team Leadership

Education

Stanford University

B.A. Economics

Honors & Distinction

02 — EXPERIENCE

BUILDING GROWTH ENGINES

Track record of driving pipeline generation and developer growth across high-growth startups and enterprise tech companies.
PlayerZero
Head of Growth Marketing
June 2025 - Present

Founding marketer at category-creating AI dev tool startup, building systems and campaigns to market to technical decision makers and developers.

  • Took the company out of stealth, building $XM of inbound pipeline through cross-channel integrated campaigns at a 38:1 pipeline-to-spend ratio
  • Launched new website and grew traffic 300%; set up martech stack from scratch for streamlined lead flow
Userflow
Director of Demand Generation
May 2024 - May 2025

Built and scaled top-of-funnel growth and pipeline generation for an early-stage startup focused on marketing to PMs and PMMs at PLG SaaS startups.

  • Drove 111% increase in Sales Qualified Opportunities, grew inbound traffic by 148%
  • Increased search visibility by 749% and average search position by 40% over 6 months
  • Developed SEO strategy from scratch and established efficient content production process utilizing AI
Twitch Interactive | AWS
Director | Head of Growth Marketing
July 2021 - April 2024

Built marketing strategy and tactical growth plan to drive developer awareness and acquisition for Amazon Interactive Video Service (IVS).

  • Accelerated growth of active developers by 15% MoM, reaching tens of thousands of developers quarterly through community, content, and events (320% over goal)
  • Hired and coached a high-performing team to scale awareness and acquisition efforts globally
  • Completed High Performance Leadership course designed for top managers within the organization
Vonage
Director of Go To Market Strategy
October 2019 - July 2021

Led GTM strategy and demand generation for Communications APIs, driving ROI improvements across B2B and B2D channels.

  • Drove 149% attainment of pipeline targets through B2B and B2D acquisition channels
  • Won Key Contributor Award for 2020, awarded by leadership and CEO to a select few
  • Managed $7M yearly budget and operations of two performance marketing agencies
Reflektive
Sr. Manager, Demand Generation
September 2018 - October 2019

Led demand generation efforts for performance management SaaS platform.

  • Drove 151% increase in qualified leads and 124% increase in marketing-sourced opportunities within 4 months
  • Launched ABM programs to support Sales team's transition to territories
  • Led major web experience redesign project to improve SEO and increase inbound demand capture
PubNub
Sr. Marketing Manager
March 2017 - September 2018

Drove web and digital marketing strategy for real-time data streaming platform.

  • Drove 6x increase in paid advertising traffic at the same level of spending, 54% growth in signups
  • Served as interim Head of Marketing, managing six direct reports
  • Led web strategy and execution to increase demand generation and optimize SEO
Splunk
Web Marketing Manager
May 2015 - March 2017

Managed web marketing initiatives for data analytics and security platform.

  • Managed complex, high-visibility web projects affecting UX, inbound lead generation, and product-led growth
  • Used analytics tools to optimize performance of web pages and improve content and messaging
03 — EXPERTISE

SKILLS & SPECIALIZATIONS

Full-stack marketing expertise spanning strategy, execution, and leadership across all major growth channels.

Marketing Strategy

Demand Gen Pipeline Gen GTM Strategy Product Growth

Growth Channels

SEO/AEO/GEO Paid Media Content ABM Web PR/AR Social Events

Developer Marketing

B2D Marketing Technical Audiences Community Dev Relations

Technical

Web Experience CRO Analytics Martech Stack

Leadership

Team Building Coaching Budget Mgmt Cross-functional

Certifications

ABM Certified McKinsey Program Twitch Leadership

LET'S CONNECT

Open to networking or advisory roles. Whether you're building something new or scaling something great, I'd love to hear from you.

Email Me Connect on LinkedIn
Location
San Francisco, CA
Status
Open to Advisory Roles